Are you getting through to your customers?

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How many times have you personally opened a bill and tossed everything but the bill and the reply envelope?   Every utility has to communicate information to their customers.  It may be about a planned outage, a rate increase, promoting conservation, or any variety of topics.  Customers usually can’t afford to disregard the bill, but they can disregard the rest of the information that’s been included. Believe it or not, there is a simple solution:  write the most important information you need to communicate on the bill itself.  By using targeted messages to reach certain customers you’re more likely to catch their attention.  In both printed and e-mailed bills, you’ll be able to put that message front and center.  In an article titled, The Right Stuff: When and How to Make Bill Inserts Effective, in Electric Light & Power, writer Betsy Loeff talks about “to stuff or not to stuff”.  Sure, there will be inserts you want to include with the statements, but sometimes it could be more sensible to include a line or two on the statement.  Just think; your customers will be more likely to read the information that has a direct effect on their service and you’ll be saving a little money by not including an insert about that specific topic. Hyperlink: The Right Stuff